Every year we are bombarded with emails, DMs and late night hauntings from the spookiest characters in the Halloween universe. They keep asking us to give them some more attention, to stretch out their time in the spotlight and to show everyone that they are actually not as to be feared as everybody thinks.
So, upon guidance from our supernatural friends, we launched the “Not So Scary Now” campaign for the week leading up to October 31st. Our wonderful creative Keira designed a new logo. She has told the story of how her Photoshop became like a digital Ouija board, as her mouse did it’s own thing in the designing of the new logo.test